More about Lou

In a nutshell

Brand communications (AKA Brand Expressionism)
Business strategy & planning
Brand strategy
Brand development
USP & message Development
Marketing Strategy
B2C, B2B, B2B2C
eCommerce & manufacturing
In-business startup experience
Research & Development - innovation - NPD
Problem solver
Client liaison
Team engagement
Story teller

Lou in her own words

B is for Brand. I am a CMO but I’m also a CBO. I’m a marketeer and brand expressionist, either wholly strategic or developing actionable plans. Connected growth is my focus. My area of excellence is connecting brand comms to business and marketing strategies - working on brand expression and translating concepts to tangible assets - which is often the missing link between the theory of brand strategy, commercial targets and the practical application of PR and marketing. I often surprise people by telling them NOT to do any marketing… until! Until the groundwork is in place, because any creative enterprise must be rooted in planning, strategy and insight. I have witnessed many businesses transform before my eyes as they realise how to work with, not alongside, their own brand.

Long before fractional was a fashionable moniker I was doing more than one thing for different types of company (in my career I have always been sector agnostic, something I see wholly as an advantage). So part of my time I’m a Director at a the raw dog & cat food company, following a rather random career segue from brand comms into manufacturing. There can be fewer places more intense to learn ALL the corporate skills than an entrepreneurial startup in a rapidly growing market. Doing so from a standing start - knowing nothing about machinery, compliance, logistics or much else - made this exceptionally hard. But the career kink that out to be not so random after, all as what links both is, ultimately, problem solving.

Sectors

Pet food, SaaS, eCommerce, manufacturing, FMCG (food, drink, cosmetics, cleaning), utilities, entertainment, pharma, OTC,

Interesting stuff

Co-Chair Communications Committee UK Pet Food

NED, Inspire (The Wessex Association of Chambers of Commerce)

Parent Governor, Trinity Primary Academy London

Cold water swimmer, gardener, habitual house renovator

Kind words

“One Smart Brain, she knows her stuff on branding. Lou is the only person who's every truly 'got it’.. the thing I want to achieve. Seriously impressed"

CEO, Automotive B2B service provider

“Having worked closely with Louise the team we have found them to be very quick to learn, gaining a great depth of understanding of our business. Their empathy has driven an innovative and create approach helping to focus our positioning in the very busy energy market”