More about Jessie

In a nutshell

Creative-Analytic Dexterity
Commercial Strategy
Agency Growth
Brand Strategy & Marketing
Commercial Acumen
Channel-Agnostic
Cross-Cultural Communication
Problem-Solving
Strategic Leadership
Client Engagement
Innovation
Cultural Adaptability Curiosity and Learning
White Space Identification
Global Market Expertise: China, APAC, EMEA, LATAM, North America
Creative-Analytic Dexterity

Jessie in her own words

Strategy is customer-centricity over creativity for creativity’s sake. It always needs to answer the core question - why should the customer care? Therein lies all brand love. This philosophy enables me to build brands in some of the world's toughest markets and guides how I foster client relationships. Working shoulder-deep with them to solve their gnarliest brand challenges using a broad strategic toolkit and a relentless drive for customer understanding.

My curiosity and desire to meet customers where they are has shaped me into the industry’s ultimate Swiss Army knife, with expertise ranging from commercial to comms to creative to channel. Diverse experience across travel & hospitality (a true love), women’s health (a passion point), FMCG, alcohol, ESG, retail, beauty, wellness, auto, charity, media,, energy and beyond.

I bring a rare combination of strategic rigour, creativity and commercial acumen honed through agency leadership roles in both strategy and client servicing. Having driven growth in some of the world’s most challenging countries, I showcase a remarkable ability to adapt, pivot, and seize commercial opportunities for clients and agencies alike with resilience.

Sectors

FMCG, Hotels & travel, Global brands, auto, eCommerce, FMCG (food, drinks, toiletries), Leisure and entertainment

Other stuff

Vice Chair Met Police SNT Bermondsey Ward London

Bloom UK Mentor , London

Mark Ritson’s Mini Marketing MBA

BA International Marketing Communications, Simmons College, Boston MA

Global citizen, Traveller, cold water swimmer

Kind words

“Amazing work. Thanks, Jessie.”

Claire Hennah, Unilever Chief Customer Officer

“Smashed it. Very, very good strategy and presentation Jessie.” Jason Fisher, Co-Founder, FlightStory

"A joy to work with. Really honed our thinking to achieve a laser focus on the nuanced Chinese audience. Brought energy and a healthy dose of pragmatism to the picture. "

Bryony Simpson, Founder & CEO WePioneer

"Huge value created in client brand strategies. Already adding financial value to our flagship product."

Jonathan Travers-Smith, CEO & Founder, Hot Pot China

"Tremendous gravitas.”

Global CEO & Founder, MWWPR

Her strategies were pivotal in driving brand equity on a global scale. Her work will empower our hotels to confidently plan and deliver unique communications that speak to the strengths of their individual properties.